Have two out of town jobs on tap with highly restrictive marking mandates. Picture below is of orange marking chalk last RD had Dave Rogers and I use, plain white flour from a peanut butter jar with 1/4" lid holes and flour slurry with yellow food coloring. By using pictures of flour on permanent items like expansion joints and grate ends, you have virtually permanent intermediate marks. 
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Day 2 of marks after a direct hit from a damp street sweeper and a 20 minute downpour.
I use dayglo yellow Shurtape, Oscar. It sticks to pavement and it will last almost indefinitely, even through a harsh winter. Then, when you pull it up, it leaves no mark. I bend a small triangle at one end of the tape before I apply it to facilitate removing it should this be necessary, as when identifying a temporary location.
I looked around web and was not sure exactly which Shurtape you meant. Could I please have full specs? Planning to use this night measuring. A little surprised it will stick in city grime. Is it reflective?
Is this the stuff?
I use this stuff: https://www.shurtape.com/products/pc-619/ . Though it is listed as "for indoor use", it works well outdoors. I like the fluorescent yellow because it is easy to spot from a distance. It is not reflective. It's tough stuff. From time to time, I have found similar items online that are less expensive. But I have no sources to share at this moment.
If there is a lot of dirt or sand on the pavement where the tape is to go, obviously it helps to sweep that stuff away before applying the tape. I applied this tape across Rockville Pike in Maryland to indicate the location of mile 1 in the Pike's Peek 10K one year. The volunteer there forgot to pull up the tape after the last runner on race day. A full year later, on one of the reputedly most heavily-trafficked roads in the U.S., the tape was still in fine fettle.
