Since the JR went on-sale about 4 years ago, the prices on everything have been going up, and up.... and we've reached the tipping point. As of February 21, counters will cost $10 more.
5-digit counters will cost $120 plus shipping.
6-digit counters will cost $135 plus shipping.
Postage has gone up as well, so inside the US the price for Priority mail will be $6.
Alas, inflation hits everywhere eventually. It can't be helped.