Gene, I don't see where this topic is a conflict of interest. Changing the policy won't make anyone any more money, so that isn't a factor. It would save people money in the long run.
Going with what J.A. has said, using a race name is a good way to find a course, if they never change their course. If a course is changed, then we have Joe's 2010, Joe's 2011, etc. If we name a course for the area (City Park 5k) because many events use it, then none of the events are matched in our current system. So, to me, the system is not as good as it could be.
If we only put the cert number on the map, we could match events with the same cert number, and all events using that cert number would show in a search, and the race name search would return the correct course, or all the courses they have had certified for their event. A more complete result of the search.
No, I will never come to my senses regarding using a hobbled system, when a more-robust system could be created.
Besides, there is no other active discussion on the Forum, and it is snowing, so I have nothing better to do.