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What's the Value of a USATF Certified Road Race Course?

Given that a quality road race is run over a USATF certified race course, how do we convince race directors to certify?  It appears that the "non big event" running population is not demanding accurate course distances from their race directors.  IMO, at least half the field in New England's small races don't care about the accuracy of the advertised distance.  This surely reduces the demand on race directors for certified courses.  It appears that there's no real "carrot" for certifying one's course and no "stick" for not certifying.

I don't have a solution, does anyone?

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